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The scene at check-in

Explore Classic Hotels

The Classic Story

Developer Sam Grossman founded Classic Hotels & Resorts with a mission of providing guests and groups alike with a hotel brand that blends the consistent service of a premiere chain hotel with the design and service elements of a boutique hotel. As Sam says, “Guests not only want great service from a hotel, but they also want unique experiences. Experiences they can share with others.” Essentially, Sam’s mission was to create a hotel company featuring the “The Best of Both Worlds.”

To bring this vision to life, Sam hired Richard Behr as the Chief Operating Officer of Classic Hotels & Resorts. Richard’s vast experience with The Phoenician, Ritz Carlton and Hilton Hotels has created the foundation of a new hotel company that marries all the service standards of the finest chain hotels, with the uniqueness of an independent boutique hotel. To assist in creating Sam’s vision, Richard hand-picked a team of industry executives with more than 80-years of Marriott, Starwood and Hyatt experience to lead the growth of the company along with executives from some of the finest boutique hotels in North America to create a brand that is uniquely different from mainstream hotels. Now under the direction of Sam’s son John, President of Classic Hotels & Resorts, the company continues to emerge as a premiere independent brand. John’s finesse in creating unique design elements and guest experiences has now taken Sam’s vision to a new level.

Another quality that makes the company so unique is that Classic Hotels & Resorts owns and manages ALL of their hotels. This renders the company free from substantial management, franchise and corporate marketing fees, along with global sales and loyalty program fees which chain hotels must pass on to the guest. Classic Hotels & Resorts is then able to provide attentive service at every turn, impeccable food and beverage offerings, and unique experiences which many chain hotels are unable to match…all at a fair price.

In essence “The Best of Both Worlds.”

  • Arizona Grand Resort & Spa

    Experience a true oasis in the desert featuring 744 suites, a 7-acre water park, 18-hole golf course...

  • The Inn at Laguna Beach

    Experience a luxury boutique escape in the heart of Laguna Beach, with the finest art galleries, shopping…

  • La Playa Carmel

    The Grande Dame of Carmel. Located in the heart of Carmel-by-the-Sea and restored to preserve its turn-of-the-century charm.

  • Laguna Beach House

    Chic coastal décor and vintage furniture create the look and feel of an open, airy beach cottage with a palette of natural, warm colors with vibrant pops.

  • Hotel Carmel

    The beautifully transformed Hotel Carmel is located at 4th & San Carlos, just steps from renowned shops, galleries and restaurants in Carmel-by-the-Sea.

Visit our Sister Property

Arizona Grand Resort & Spa

A true oasis in the desert featuring 744 suites, a 7-acre water park, a golf course, and much more.

Visit WebsiteExplore Classic Hotels & ResortsExplore Classic Hotels & Resorts

Visit our Sister Property

Arizona Grand Resort & Spa

A true oasis in the desert featuring 744 suites, a 7-acre water park, a golf course, and much more.

Visit WebsiteExplore Classic Hotels & ResortsExplore Classic Hotels & Resorts